As an avid reader, I get a sense of great joy working on reading materials; books especially. I try to remember the wonder I get when picking up a new book, flipping through it, and marveling at the cover. Each design is like a tiny bill board for attracting potential readers. With the right title, cover art and description; you could end up with a best seller. The old saying, "you can't judge a book by its cover", surely holds zero truth when conceiving it's design. Here are a few of my recent book cover designs.
Art Directed the logo, truck wrap, the website, the business cards, pricing labels and advertisments for Gloria’s Unique Boutique.
https://gloriasuniqueboutique.com/
I designed the original website including the web store and ecommerce.
Precious Children Daycare Academy - Art Directed the branding. This is the welcome booklet and school handbook.
Precious Children Learning Academy website. Including updated-able parent schedule and tuition payment center.
www.rhyse.org
The internet has really influenced product marketing in just a short time. Although customers can easily search up whatever they are looking for on the web, catalogs still serve to focus customers in driving in timely sales. Here are a few book and gift catalog designs.
Customer: Concordia Publishing House
Creating exciting promotional materials and encouraging viewers to move to action can be a daunting task. How do we inform our customers? How do we motivate customers to respond or to come? Graphics can motivate, encourage, instruct, inform and gather people.
This page features diverse samples of promotional designs that have encouraged ticket sales, purchases and attendance.
After presenting a proposal and winning the bid with the United Way®, St. Louis, I partnered with Stifel Bank, the Urban League and St Louis Small Business Association at City Hall to create a life sized Monopoly Game. As Art Director, my duties were to create advertisments, life-sized game pieces, and the methods in which the general public would play the game. First I contacted Hasbro to gain temporary permissions and rights to use and play the game in a commercial setting. I also purchased and had custom printed large interactive environmental pieces to create an atmosphere of being in the Monopoly Game.
Shown above is the game piece that every visitor received. They were printed double sided on 80lb card stock and folded in half.
Inside the game piece were spots that would be marked after visiting each state (vendor table) on the Monopoly board. Once all of the tables were visited and the game card was complete the card were entered into a drawing. I was responsible for design the cards and the flow of the game.
I created a three dimensional prop for a news interview. Pictured are Cheryl Walker, Stifel Bank, and Lisa Potts, St. Louis Regional Unbanked Task Force. Television interview.
The proposal submitted to The United Way.
Starting with sketches and color swatches; I first create a “look book”. It sounds like school work but it really drives home the concept to a customer. The “look book” shows market competitors and proposed colors, logos, photos and illustrator samples. Creating a cohesive package design is complicated work. You really want a clients complete understanding and buy in from the sketch and connecting stage.
Examples shown here are mostly children curriculum. For the vacation Bible School products (VBS) I designed over 60 other ancillary products that correlated with the theme. Those themed related products included, t-shirts, posters, books, toys, kid's crafts and CD and DVD packaging.
The “Saints of St Louis Candles” are the brain child of a local candle and soap maker. She wanted to feature a local painter’s art and famous St. Louisians. I was hired to create the art for 8 total candle labels. I drew the art then, embellished them in Adobe illustrator.
