As an avid reader, I get a sense of great joy working on reading materials; books especially. I try to remember the wonder I get when picking up a new book, flipping it, and examining the cover. Each cover is like a tiny bill board for attracting potential readers. With the right title, cover art and description; you could end up with a best seller. The saying, "you can't judge a book by its cover", surely hold zero truth when conceiving it's design.
One of the first of its kind in the St. Louis area... its a full fashion boutique on wheels. Customers can enter the truck, try on and purchase clothing, accessories or have a home party.
When the owner, Gloria Walls, first explained the concept she said she wanted something fresh, timeless, yet contemporary. She also mentioned that she wanted to use the color orange.
The graphics for Gloria's Unique Boutique include business cards, a logo, a truck wrap (the design of the truck), website, work apparel and several digital advertisements.
Imagine a fashion boutique on wheels. Unique in concept, unique in design. One of the first trucks of its kind in the St. Louis area, the owner requested an identity system that would stand out.
The internet has really influenced product marketing in just a short time. Although customers can easily search up whatever they are looking for on the web, catalogs still serve to focus customers in driving in timely sales. Here are a few book and gift catalog designs.
Customer: Concordia Publishing House
Product & Package Design
Starting with sketches and color swatches; I first create a process book. It sounds like school work but it really drives home the concept to a customer. Creating a cohesive package design is complicated work. You really want a clients complete understanding and buy in from the sketch and connecting stage.
Examples shown here are mostly children curriculum. For the vacation Bible School products (VBS) I designed over 60 other ancillary products that correlated with the theme. Those themed related products included, t-shirts, posters, books, toys, kid's crafts and CD and DVD packaging.
Creating exciting promotional materials and encouraging viewers to move to action can be a daunting task. How do we inform our customers? How do we motivate customers to respond or to come? Graphics can motivate, encourage, instruct, inform and gather people.
This page features diverse samples of promotional designs that have encouraged ticket sales, purchases and attendance.